Creating Product Literature

Sample Brochure 
(Click image for a larger view)

This brochure was created using Adobe Photoshop 6.01, Illustrator 9.0 and Indesign 1.5.  The final size was 18 x 24 two sided and folded in quarters.
             (Side One)                                                      (Side Two)

 

   

     Click here to download it in Adobe Acrobat file format.      

Creating quality product literature is not as simple as it looks.

You need to:  Photograph the products  Come up with a design layout appropriate for the products    Write and edit the copy 
Scan and retouch the images  Create compelling graphics and logos  Choose appropriate color schemes 
Combine these elements into an electronic document that the printer can work with 

Before you do it yourself, think about this...
     It is true that you or someone within your organization could create sales and product literature (in house) using the design and layout software programs that are now easily available.  But unless the individual is a competent graphic artist who has proven experience creating sales and product literature, it would be very unwise to do so without the assistance of a professional, such as Digistat.  It would be similar to asking your neighbor to perform heart surgery on you just because he has gained access to the local hospital's operating room and has cut things with a knife before.  This analogy may seem extreme but your organization's life depends on the way it is presented to the public.  The only thing worse than no advertising is bad advertising.
Does this mean you should not create any promotional material in house?
     No, but if you do, make sure that you have a well defined plan and guidelines for how all your organization's literature should look.  Consistency is very important!   
     It is best to have a qualified person or company be involved with setting up these guidelines and to check and edit each piece to make sure that it truly reflects the image you are trying to present.
Don't take chances with your organization's image... 
     Let Digistat's design consultants be a part of your team.  We can either assist persons within your own organization to create compelling product literature, or our own staff can do the entire project.  Either way your message or products will be presented in a way that you can be proud of.
Something to remember...
     Make sure all literature is designed so that it can be quickly made available in many formats.  For example, the same printed spec sheet sent out via US mail should also be available on your organization's web site as both a web page and  as a downloadable Adobe Acrobat file which could be printed on any printer.  This flexibility is only achieved by early planning in the design phase. Let Digistat help you develop a comprehensive plan for all your literature needs. Digistat's expertise is a cost savings to you in the long run!


Search Screen Copyright 2000 Digistat  | Disclaimer Send us an Email message